Paid media spend managed.
Managed more than EGP 80 million in paid media spend across different sectors, industries, and geographic markets—connecting campaign strategy, budget allocation, and optimization to business objectives.
WELCOME TO MY PORTFOLIO
MARKETING & GROWTH LEADER // EGYPT
HUSSEIN
HASHEM.
I’m a marketing and growth leader based in Egypt. I connect brand strategy, e-commerce, and AI automation—from managing 80M+ EGP in paid media to helping businesses transform digitally and bring products to market.
HUSSEIN HASHEMMARKETING / BRAND / GROWTH
15+ years connecting ideas to outcomesSCROLL TO EXPLORE
EXPERIENCE ACROSS
AI & technology Retail & e-commerce Education Automotive Cleantech
GROWTH / DIGITAL TRANSFORMATION
BIG AMBITIONS.
CONNECTED EXECUTION.
Aligning media, products, and customer journeys
with the goals that matter to the business.
From Sehaty Card
to Sehaty App.
Contributed to the digital transformation from Sehaty Card to Sehaty App, helping shape the transition from a card-based offering to a mobile app experience.
01
Digital experiences
Helping build mobile apps, websites, and CRM solutions around customer and business needs.
02
Products & roadmaps
Supporting product roadmaps, launch planning, positioning, and go-to-market execution.
03
Business alignment
Connecting marketing, technology, and teams to help businesses achieve their growth goals.
BRANDS ALONG THE JOURNEY
COMPANIES I’VE
WORKED WITH.
Marketing leadership, growth strategy,
and project-based collaborations.
Zaad Podcast
Podcast & audio contentZaad News
News & digital media
Sehaty
Digital health · Smart Medical Services
TeenStuff Magazine
Publishing · Senior Editor / TPA MediaMORE FROM THE JOURNEY
Earlier experience in content, radio, and publishing.
OfannContent Manager
Radio RabiaCreative Director
Kelmetna MagazineCreative Team
Experience includes employment, consulting, freelance work, and project-based engagements. Earlier employers without verified logo artwork are listed by name.
PRODUCT MARKETING / ENGAZ
ONE ECOSYSTEM.
MANY POSSIBILITIES.
Brand, positioning, and go-to-market
across the Engaz product ecosystem.
Engaz CRM
Sales pipelines and customer relationships for real estate businesses.
Engaz HR
HR operations, attendance, leave, and payroll management.
Engaz Builder
Website creation tools for real estate developers and brokers.
Engaz Jobs
Job posting and candidate management for recruitment.
Engaz SMS
Bulk messaging and targeted customer communication.
01 / THE WORK
SELECTED
EXPERIENCE.
A selection of the brands and challenges
I’ve helped shape.
Polygons
POLYGONS
Built with purpose. Experienced in person.From creative vision to live experience.
On-ground activities, exhibition booths, and event management—connecting concepts, production, and on-site execution.
Engaz AI
engaz
Intelligence. In motion.Making complex technology feel human.
Marketing leadership across positioning, product messaging, launch planning, and demand generation for real estate software and AI products.
BrandHouse
BRANDHOUSE
A considered approach to style.Building a brand beyond the storefront.
An integrated e-commerce ecosystem and a connected customer experience for a premium menswear business.
CEC & AEA
A world
of possibility.
CEC × AEAConnecting ambition with opportunity.
Marketing for English learning and study-in-Europe programs, from landing pages to admissions performance tracking.
SOUEASTBrand films. Product stories.
Bringing automotive stories to the screen.
A collection of SOUEAST brand films, television commercials, and tactical campaigns across the S05, S06, S07, and S09 lineup.
STRATEGY / EXECUTION / RESULTS
THE WORK.
IN DETAIL.
EV Cozmo: launching an EV ownership platform for Egypt and the GCC
Contributing to EV Cozmo’s launch, product refinement and preparation for EV owners in Egypt and expansion into the GCC.
Read case studySehaty: from membership growth to a digital health ecosystem
Developing Sehaty from 100,000+ members into a dedicated app with 100,000+ downloads and a broader health-service vision.
Read case studyBrandHouse: connecting fashion, e-commerce & customer experience
Hussein Hashem’s work leading marketing, e-commerce, customer service, and creative direction for BrandHouse in Egypt.
Read case studyEngaz AI: product marketing, positioning & demand generation
Hussein Hashem’s marketing leadership at Engaz AI, spanning product positioning, go-to-market planning, demand generation, and team development.
Read case studyAEA & CEC: education marketing from interest to admissions
Hussein Hashem’s project-based marketing work for AEA and CEC: landing pages, content planning, admissions reporting, and student outreach.
Read case study MEDIA PRODUCTION / VIDEO PORTFOLIO
STORIES
IN MOTION.
Fashion films, automotive campaigns, and event productions.
Creative ideas brought to life on screen.
BRANDHOUSE / FASHION FILMS
FASHION,
FRAME BY FRAME.
A collection of ten vertical films for BrandHouse, exploring menswear through tailoring, texture, movement, and styling.
MY ROLEProducer &
Creative Director
Creative Director
Hussein Hashem
BRANDHOUSE / COLLECTION 2025
THE CAMPAIGN PROMOS.
Producer & Creative Director · Hussein Hashem
AUTOMOTIVE / SOUEAST
BUILT TO
MOVE YOU.
Brand storytelling, television commercials, and tactical product films.
Eight campaign videos from the SOUEAST collection.
NOW SHOWING / 01 OF 08
S09 — 30-second TVC
BEHIND THE SCENES
BEYOND
THE FINAL CUT.
A look behind the camera and into the production process.
EVENTS & CORPORATE FILMS
Outdoor advertising, exhibition booths, events,
on-ground activations, and branded giveaways.
POLYGONS / ON-GROUND EXPERIENCES
IDEAS BUILT.
EXPERIENCES LIVED.
Exhibition booths, brand activations,
and events brought to life on the ground.
MY ROLE AT POLYGONS
Operations & Creative Director
Hussein Hashem · On-ground activities & event management
Connecting creative direction with production and on-site execution—from event concepts and booth design to supplier coordination, installation, and the live brand experience. Selected work delivered with the Polygons team.
POLYGONS / EVENT FILM
THE EXPERIENCE,
IN MOTION.
Egyptian Insurance Federation (IFE)
Event production & on-ground experience.
This reel opens on Facebook.
02 / WHAT I BRING
STRATEGIC THINKING.
REAL-WORLD IMPACT.
From the first strategic question
to the work that makes it happen.
01
Strategy & positioning
Clear brand positioning, go-to-market plans, and marketing roadmaps grounded in business priorities.
02
Growth & e-commerce
Acquisition funnels, paid media, conversion optimization, and customer journeys that connect marketing to sales.
03
AI & automation
CRM workflows, marketing automation, and practical AI tools that help teams move from repetitive work to better decisions.
04
Digital transformation & products
Helping shape mobile apps, websites, and CRM solutions, with product roadmaps and launches aligned to business goals.
05
Brand & leadership
Creative direction, integrated campaigns, and connected teams with clear priorities and performance standards.
06
Outdoor advertising, booths & events
Managing marketing activities from concept to execution: outdoor advertising, billboard campaigns, exhibition booth design and production, events, on-ground activations, and branded giveaways. Coordinating suppliers, budgets, logistics, and delivery to keep every brand touchpoint connected.
THOUGHTS & INSIGHTS
THE HUMAN SIDE
OF THE AI ERA.
Ideas I share, discussions I lead,
and learning I bring into the team.
H2H MARKETING / ENGAZ AI TEAM SESSION
Reclaiming trust in the age of AI hyper-automation.
I created this presentation and led a learning session for the Engaz AI team to explore human-to-human marketing in the AI era. My starting point: customers are people with real needs, emotions, and pressures—not just numbers in a system.
For me, H2H is a mindset. AI can support analysis and repetitive work, while human judgment, empathy, and creativity shape the message and the experience.
THE PRESENTATIONOPEN PDF
THREE IDEAS FROM THE SESSION
Start with empathy.
Understand the person behind the purchase—their fears, pressures, and desired outcome. A CRM message can speak to peace of mind, not only product features.
Make it simple.
Explain value in language people can understand quickly. Clear communication helps people see how a product can solve their problem.
Be honestly human.
Show the people and process behind the brand. Be transparent about challenges and build a relationship grounded in trust.
PUTTING THE MINDSET INTO PRACTICE
A more human customer journey.
Help people understand the value, earn their trust, develop a relationship, and keep caring after the sale.
- 01Awareness
- 02Trust
- 03Relationship
- 04Advocacy
INSIDE THE SESSION
Shared with the Engaz AI team.
A few moments from the presentation and discussion.
SESSION CLIP / 00:07H2H Marketing · Engaz AI
CONTINUOUS LEARNING
KNOWLEDGE.
PUT INTO PRACTICE.
Certifications in management, strategy,
analytics, and digital marketing.
CERTIFICATIONManagement Essentials
Harvard Business School
Issued December 2023
CERTIFICATIONBusiness Strategy
Harvard Business School
Issued July 2023
CERTIFICATIONBusiness Analytics
Harvard Business School
Issued November 2022
CERTIFICATIONProject Management Professional (PMP)
SkillUp Online
Issued November 2022
CERTIFICATIONDigital Marketing Challenger
Information Technology Industry Development Agency (ITIDA)
Issued January 2022
CERTIFICATIONGoogle Ads Display Certification
Issued July 2021
CERTIFICATIONCertified Digital Marketing Professional Graduate
Digital Marketing Institute
Issued July 2023Expired July 2025
Credential ID: AU-MDA143815
As listed on my LinkedIn profile. Issue and expiry dates are shown where available.
03 / ABOUT ME
CURIOUS MIND.
COMMERCIAL
INSTINCT.
I believe the best marketing happens when creative thinking and commercial clarity work together.
Over 15 years, I’ve built and led marketing functions across technology, retail, automotive, education, healthcare, and media. My work spans brand strategy, product launches, demand generation, e-commerce, and customer experience. I’ve managed 80M+ EGP in paid media spend across sectors and markets, and contributed to digital transformation projects including Sehaty Card to Sehaty App.
I manage the full spectrum of marketing activities, connecting digital campaigns with outdoor advertising, billboards, exhibition booths, events, and on-ground brand activations. From planning and creative development to supplier coordination, production, and on-site execution, I bring every touchpoint together around the brand and its business goals.
I bring a hands-on approach to leadership: setting the direction, building the team, and staying close to the details. Today, that also means exploring how AI and automation can make marketing more useful, connected, and effective.
15+Years in marketing
3Markets: Egypt, UAE & KSA
HAVE A CHALLENGE IN MIND?
hussein.hasheem@gmail.com
Marketing leadership. Growth strategy.
Good conversations.