AEA & CEC: education marketing from interest to admissions
Hussein Hashem’s project-based marketing work for AEA and CEC: landing pages, content planning, admissions reporting, and student outreach.
- My role
- Marketing Manager · Project-based
- Period
- August – November 2026
- Sector
- Education · English learning · Study in Europe
I led a project-based marketing engagement for Canadian Education Council (CEC) and American European Academy (AEA). The work covered CEC’s English courses and AEA’s study-in-Europe programs, connecting communication and landing pages with admissions performance reporting.
The opportunity
These two education offerings serve different student needs. CEC’s communication needed to explain English learning opportunities, while AEA’s needed to present study-in-Europe programs. The shared requirement was to connect student interest with clear next steps and visibility into the admissions funnel.
My approach
Plan the offer and content
I led content and landing page planning for both brands. The work brought program communication and student needs together so that each offering had its own clear focus.
Structure the admissions funnel
I built an admissions KPI dashboard covering qualified leads, consultations, applications, and paid enrollments. This made the stages between initial interest and enrollment explicit in the reporting structure.
Support student outreach
I planned AEA student outreach at Mansoura University and supported its EduGate fair sponsorship. These activities connected education marketing with direct opportunities to introduce the study programs to students.
Bring digital and event activity together
The engagement combined landing pages, content planning, reporting, and event support. My role was to connect these workstreams around each brand’s educational offering and the admissions journey.
Results & deliverables
This project brought education marketing and admissions reporting into a shared structure while keeping CEC’s English courses and AEA’s study-in-Europe proposition distinct.
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