EV Cozmo: launching an EV ownership platform for Egypt and the GCC
Contributing to EV Cozmo’s launch, product refinement and preparation for EV owners in Egypt and expansion into the GCC.
- My role
- Launch & product experience development
- Markets
- Egypt → GCC
- Sector
- Electric mobility · Product marketing
I contributed to launching and developing EV Cozmo, with a vision to serve the EV ownership journey in Egypt and expand into the GCC. The work connected app preparation, experience refinement and a clearer value proposition.
The opportunity
EV ownership involves charging, journey planning and informed decisions beyond the initial vehicle purchase. The opportunity was to bring these needs into a connected experience.
My approach
Launch and positioning
Focus the product proposition on EV owners’ needs and communicate its value for the Egyptian market.
Refine the experience
Contribute to app adjustments and preparation, connecting service presentation with the user journey.
Develop the platform vision
Broaden the proposition around ownership needs. The current product presents a marketplace, charging map and route planning; availability depends on market and integrations.
Expand regionally
Shape the regional direction around differences in markets, charging networks and user needs.
Results & deliverables
This case connects product launch, experience development, positioning and regional expansion.
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