Sehaty: from membership growth to a digital health ecosystem
Developing Sehaty from 100,000+ members into a dedicated app with 100,000+ downloads and a broader health-service vision.
- My role
- Launch, growth & digital transformation
- Period
- Participation: 2019 onward
- Sector
- Healthcare · Digital transformation
During my work on Sehaty in 2019, I contributed to launching and growing an experience for people without adequate medical coverage. The project evolved from a membership model into a dedicated app and a broader health ecosystem.
The opportunity
The challenge was to make care more accessible, explain the value and build trust. Healthcare discounts and services must be distinguished from insurance coverage and its terms.
My approach
Grow membership
The project reached more than 100,000 members, according to project information provided by Hussein Hashem, through a proposition focused on access and practical value.
Move to a dedicated app
Bring the experience to mobile, helping users find providers and compare prices and discounts. Google Play lists more than 100,000 downloads.
Track engagement
Project information provided by Hussein Hashem reports 64% active members. The measurement window and active-member definition are unspecified; this is not presented as MAU or DAU.
Broaden the ecosystem
Hussein Hashem’s project account describes adding life insurance in collaboration with Fawry and GIG. This is a historical project account, not an offer of currently available coverage.
Results & deliverables
The work connects membership growth, digital transformation and service development. Membership, activity and collaboration details are supplied by Hussein Hashem; downloads are supported by the store listing. No market-first claim is made.
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